1967 Dodge Viper

Being an astute reader, I’m sure you are wondering what exactly a 1967 Dodge Viper is. The Viper was not produced until the 1990′s, but a very clever designer named Rafael Reston has imagined what might have been. This is his vision of an alternate past:

1967 Viper

I absolutely love this project from a design standpoint.  He has taken the spirit of the Dodge Viper, as it has existed in modern times, and put it in the design language of the 60′s. It is still unmistakably a Viper, but from another time. 

What Rafael has done is take a purely modern instance of an object that has existed for the last century, and put it in the design asthetic of a few decades ago. As another example, I wonder what Starbuck’s branding would have been if they had been around during the 50′s?

Taking a slightly different direction than Rafael, let’s think about the internet. It has not been around for a very long time so there is no set design precedent from the 50′s or 60′s for web technology. Still, I wonder if we were to try and design websites from the 60′s, what they would look like?

Click through if you’d like to see more images from Rafael’s gallery.  They’re pretty cool.

    • ruben lopez jr
    • November 17th, 2009

    Love it! Keep up the good work.

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